About us
Our Mission
Deliver baby products to support your journey into parenthood.
To do so, we collaborate with local producers who care about the environment and create their products with love.
The Baby Comfort Concept
From your local producer to your door, discover how we deliver our range of baby products and bring you happiness.
Our Products
Explore our curated selection of baby essentials, each thoughtfully chosen to nurture your little one's growth and comfort.
Meet our team
Dedicated professionals ensuring your baby's needs are met
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the baby products, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the baby product industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors our team of baby product developers and looks after the community of parents.
Iris Joe
Chief Baby Product Officer
Iris, with her international experience, helps us easily understand the needs of parents and improves our products. She is determined to drive success and delivers her professional acumen to bring the company to the next level.